Apple Celebrates Chinese New Year With Teary IPhone X Ad

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Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

She waits and she hopes.

Apple/YouTube screenshot by Chris Matyszczyk/CNET
Friday sees China begin to celebrate its New Year. 

You might imagine that many brands would create cheery, uplifting communication to herald the Year of the Dog.

Apple thought different.

It released [ a long ad] that puts tears before cheers. 

Based on a true story, it tells the tale of a woman who's a conductor tour du lịch nam ninh on one of the longest train routes in China -- Nanning to Harbin. It's a six-day journey. This means she rarely gets to see her young son, named Ding, during the New Year festivities.

She leaves him with her sister and worries whether he behaves. She admits she's tough on him. He, in turn, desperately wants to impress his mom. So he learns his multiplication tables with extreme concentration.