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Each company has personal rules to describe how they pay you, how you accumulate points and how to trade them for cash or gifts. These rules may allow unused points to "rollover" indefinitely giving you the opportunity to pick up on them sooner or later or cancel them out at the beginning of each period, thereby forcing you start from the ground up.
In today's highly dynamic global business environment, truly successful leaders will exactly how to harness both marketing ideas as well as the power in the media.
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