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You will segment the content and send targeted content to each circle. You may also use the "notify" feature to send them a communication. Just make sure terms is excellent and relevant otherwise they are going to be irritated by it and mark you to be a spammer. They can mute your site content or block you altogether, and you should that.

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Remove any internal links on your site where the over targeting broad "money" terms. So for example if you link to your dwelling page frequently with related keywords, try varying the linking text and make it look more natural. If you have footer links on your private pages that look un-natural change these as well.